What is GIS?
At CartoLab, we use and build applications using geospatial technologies called geographic information systems (aka GIS) as a core part of our business. But what exactly is GIS and why should you care?
What is GIS?
In general, a GIS is a framework used to manage, analyze, and visualize geographic data. Generally, when discussing GIS, we're referring to software applications that do these things. Some well-known GIS applications include ArcGIS and Quantum GIS. Common uses of GIS applications include making maps, analyzing data, and predicting trends.
Why Should You Care?
You actually don’t need to care about GIS at all. What you should care about are the benefits that geospatial data management and analysis can bring to your organization:
Visualize and Interpret Patterns Quickly
Spreadsheets are okay. Charts are better. If your data has a location element to it, presenting it on a map can instantly reveal patterns and insights that you’d never notice on a spreadsheet. GIS can help you analyze your data faster, leading to better business decisions.
Make Data-Driven Decisions
Beyond seeing data on a map, GIS software can be used to analyze data and trends to determine their significance or to make predictions. Geospatial tools can help business owners determine the optimal location for their next retail location, engineers manage infrastructure assets, and so much more.
Data-driven decision making can help take your operations to the next level, and geospatial intelligence can play a major role in making those decisions.
Who Uses GIS?
GIS is used in industries ranging from real estate to emergency response and everything in between. Some industries that commonly use geospatial data include:
Real estate and land development
Insurance
Utilities (electric, gas, water, sewer)
Public safety and emergency response
Urban planning
The applications of geospatial technology are endless, so even if your line of work is not on this list there’s a good chance that you can benefit from location intelligence.
Ready to learn more about how GIS and location analytics can help your business? Contact us today to speak to an expert.
